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 Why Use Marketing / Employee Incentive Programs?
Why should a company like yours use Marketing/Employee Incentive Programs to improve how you market your business, both to customers and employees?
 The average U.S. Corporation loses 50% of its customer base every 5 years.
- Among customers who change suppliers, 45% say poor customer service was their top reason for switching.
- Companies can double their profit by reducing customer defection by just 5%.
- When customers’ problems are solved, 82% will buy again.
- Each lost employee costs a company an average of $70,000!
A study by the Incentive Federation found that:
- 60% of incentive users said merchandise and travel are more helpful than cash in creating an incentive program.
- More than 60% feel these kinds of rewards are remembered longer.
- 65% said they believe they can build a more exciting and memorable program around merchandise and travel than cash. (1)
 A study conducted by Baylor University tested the effectiveness of incentive business gifts to general referrals. Twenty sales consultants participated, contacting 200 customers. Ten consultants distributed incentive business gifts, and the other half offered none.
- Sales Reps who gave business gifts to their customers received 22% more referrals than those who did not.
- Customers who received business gifts were 14% more likely to provide leads than those who did not. (2)
(1) From Imprint Magazine, Copyright 2002
(2) In a Baylor University Study conducted for Promotional Products Association, International(PPAI)
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